Adidas
Using WebAR To Disrupt The Shoe Industry
Overview
We’re living in the spoiler age — and that doesn’t stop at big blockbusters. Adidas wanted to make sure they took their latest apparel launch into their own hands, giving the public the first look without interference. ROSE helped create a social media driven unboxing experience using augmented reality, that allowed everyone to “unbox” Adidas’ latest shoe virtually and interact with it on social media.
Client
Adidas
Agency Partner
Annex 88
Industry
Fashion
Release
2018
Impact
1,700
Peak users per second
61%
Share
63%
Flow Completion
<5%
Bounce Rate
Awards
How It Works
We’re living in the spoiler age — and that doesn’t stop at big blockbusters. Adidas wanted to make sure they took their latest apparel launch into their own hands, giving the public the first look without interference. ROSE helped create a social media driven unboxing experience using augmented reality, that allowed everyone to “unbox” Adidas’ latest silhouette virtually and interact with it on social media.
What We Did
ROSE designed the interface and the animations for the unboxing, and developed the AR experience. This experience was different from previous AR unboxing experiences due to it leveraging open-source computer vision libraries to deploy AR to the web, as opposed to requiring an app download and using integrated native AR.</b > This allowed for more people to access the experience and make the virtual unboxing more accessible. This was a first-of-its-kind WebAR experience that leveraged ARToolkit and Three JS. It was used in over 120 countries and received over 110 million views.
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