Redefining An Iconic Brand For A Video-First Future
One of our nation’s pioneers in everything music culture, Fuse, underwent a full enterprise transformation. Fuse’s digital distribution moved from mostly editorial and heavy mix of short-form video content, to the opposite. ROSE helped the brand strategize, design, and implement a responsive web experience that drove up user engagement and helped reinvigorate their namesake across all Fuse web and mobile properties.
Increase In Video Views
ROSE helped bring Fuse’s website and content into the current music zeitgeist, helping focus on video functionality. We designed and developed a site that relied on long-term queries to attract new users and funnels, and that was maintained and implemented across multiple Fuse properties. This build resulted in a 30% increase in video views.
Headless CMS and Technical Coaching
ROSE implemented a headless CMS for Fuse, which allowed for seamless content integration across all aspects of the new site, and allowed for easy integration of video content. We also provided technical coaching and helped train the Fuse team on how to use this content management system and its best practices.