Overview
Global Wildlife Conservation (GWC) was looking to create an interactive website to drive traffic and engagement with Rewilding projects. In order to promote biodiversity and build community, ROSE collaboratively imagined innovative ways to drive engagement and create an online forum for people to engage with each other through the Global Wildlife Conservation website. Through creative technology GWC can continue to build upon their efforts and continue working towards a greener tomorrow.
Client
Global Wildlife Conservation
Industry
Non-Profit
Release
2021
Design
Needing a website that spoke to pragmatic users, academics, and everyone in between, we focused on creating emotional user experience journeys that ultimately encourages visitors to donate money or volunteer their time. Additionally, the Global Wildlife Conservation website designs focused on providing one cohesive website, while allowing for content to exist for all types of users whether that be scientists, academics, students, animal lovers, and more.
The design also allowed the Re:wild team to provide impact tracking to visitors — seeing where money is going and how it is being used — further promoting donations and user engagement.
Content
We helped steer content and messaging to address the global push for conservation. We provided content strategy surrounding the Global Wildlife Conservation website pages and CTA’s to increase engagement and pinpoint how to get users to interact with the Re:wild content. We also strategized a content approach that melded scientific language with everyday language that allowed for a broader user base to engage with the content.
content is king
content is king
Headless CMS
We implemented a headless Content Management System (CMS) that revolutionized the content creation and presentation process for the Global Wildlife Conservation website. By adopting this system, we effectively decoupled content creation from content presentation, enabling flexibility and versatility in publishing. This headless CMS empowers the Re:wild team to produce content independently of specific presentation frameworks, facilitating seamless publishing across various platforms. This includes but isn’t limited to iOS and android applications. With the ability to publish content anywhere, anytime, and on any platform, this system enhances efficiency and agility of content management. Additionally, this ensures a consistent and engaging user experience across diverse digital channels and devices.
