A Celebration Like No Other
To celebrate Bloomingdale’s 150th anniversary, Bloomingdale’s wanted a way to connect with consumers everywhere. ROSE helped them to create an immersive fashion augmented reality experience to go along with their catalog of exclusive looks for this milestone. Using WebAR, ROSE made it possible for users to see 14 of the looks in their own space, in-store, and alongside the catalog, making it possible to celebrate with everyone, everywhere.
This fashion focused WebAR experience can be activated in multiple ways, allowing users to join the celebration wherever they may be. 400,000 households received catalogs with QR codes that can be used to open the fashion augmented reality experience. Scanning a page of the catalog brings the models and looks on that page to life. Users can also launch the experience without the catalog and select a look to place in their own environment. Whether that be in store, at home, or even in Times Square.
Once the experience has been launched, users are able to scan or select a look that they want to see in more detail. By tapping the screen, you are able to place the model in your space and can pinch to resize the looks. Users are also able to shop the look directly from the experience, and capture content to share on social media.