To App Or Not To App

There are a lot of options when it comes to using augmented reality. The best path forward for any business is to analyze the needs in both the short term and long term and apply that lens to the build of the AR experience. Is it conversions you’re after? Social sharing? Brand recognition? The answers to these questions guide our development of any AR experience.



Native AR is accessed by downloading an app and can pull up the experience without the reliance of a strong internet connection. Additionally, these apps allow for better performance, quality, and overall app usability as compared to WebAR experiences. The primary limitation is that downloading an app creates a hurdle and lowers conversions.


Using WebAR means that users don’t have to download an app to enjoy the experience. Developing using WebAR platforms means more accessibility, easy content capture, and sharing to the world’s most popular social platforms.