By capturing high-resolution green screen footage of each look, the models can be seamlessly placed in the users’ space as if it were reality. Shoppers were able to activate this WebAR experience by scanning QR codes around Selfridges flagship location in London. Once in the experience, users could select a look from this campaign and bring it to life in an augmented reality fashion show. Users could also resize the model in order to get a more detailed look of the clothing and accessories.

With a “Shop the look” button, consumers could quickly view and purchase different pieces that make up each look. A capture button allowed users to create content within the experience and share it to social media, drawing more traction to the experience and campaign.