Overview
Kenneth Cole asked ROSE to help bring their Voicewear campaign to life and allow customers to project positivity and promote mental health in their space. As part of the Voicewear collection, the brand wanted customers to be able to see a series of 5 phrases from the collection in their own spaces to encourage consumers to be authentically themselves. ROSE animated the designs and created a world effect Instagram filter allowing users to project the phrases in their own space using the Kenneth Cole social AR effect.
Client
Kenneth Cole
Industry
Fashion Social Impact
Release
2022
Kenneth Cole's Voicewear collection isn't just about fashion; it's a statement of empowerment and positivity. With the Kenneth Cole Social AR filters, customers can now bring this empowering message to life both in-store and at home.
During their Soho pop-up, customers were greeted with a unique interactive experience. Next to each clothing design, QR codes encourage customers to unlock a world of positivity. With a simple scan and a tap, the Kenneth Cole Social AR filter springs to life, transforming the space into a canvas of inspiration.
Users can select from five empowering phrases, each designed to promote positivity and celebrate individuality. As they place these phrases, the words enter the user’s space, infusing it with encouragement. Notably, the Kenneth Cole Social AR filters serve as a bridge between the physical and digital worlds, fostering a deeper connection with the brand and its message of empowerment.
By harnessing the power of augmented reality, Kenneth Cole continues to push the boundaries of innovation in the fashion industry. The Voicewear Instagram filters elevate the customer experience, reinforcing the brand's commitment to positivity and inclusivity. With each tap and share, users become ambassadors of empowerment, spreading Kenneth Cole's message of hope and individuality far and wide.
