ROSE has won our first Shorty award! Last week our Clash From the Past Mini Games
project took home the Bronze Award for Art Direction
at the 15th Annual Shorty Awards. In addition, we also won the Audience Honor for Clash From the Past Mini Games in the Art Direction and Gaming category, and for Mastercard Immersive Tour of the Miami Design District
in the Extended Reality category! We are so proud of our team! Thank you to our partners and collaborators and to everyone that voted.
CLASH FROM THE PAST MINI GAMES: Bronze and Audience Honor, Art Direction & Audience Honor, Gaming
Clash of Clans, one of the world’s most popular mobile games turned 10 years old in August 2022. To celebrate #clashiversary, the maker of Clash of Clans, Supercell, and their creative agency, Wieden + Kennedy, created a mockumentary around 40 fictitious years of Clash of Clans. The goal of the campaign was to envelop the fandom in this fake history and make them believe it was real through never before seen, “re-released” games, created by ROSE, one from each era of game design history.
Over 170 Million players across the globe tapped, punched, ran, and smashed their way to winning back Barbarian’s sword from evil goblins, ultimately transporting him back to present-day Clash of Clans. Each game used Clash of Clans scenery, items, and characters but recreated to look like the era it was supposed to have come from. This meant the creation of over 900 net new assets to fully re-create the look from each decade. Additionally, to tie each game together and further the story, a series of cut scenes were created in each decade’s style. WATCH THE VIDEO
MASTERCARD IMMERSIVE TOUR OF THE MIAMI DESIGN DISTRICT: Audience Honor, Extended Reality
In partnership with the Miami Design District, Mastercard™
has provided cardholders with a #Priceless tour of the area. ROSE created the immersive experience to bring seven key pieces from the district to the user’s own space. Using their mobile device, users are transported to the Miami Design District and can experience a 360-view of the selected art pieces. Upon entering each portal, users are able to learn about each piece through audio and written descriptions. This experience had an average engagement time of 1 minute and 40 seconds. WATCH THE VIDEO