The Premier League is coming to the USA! This year the Premier League is hosting its first-ever Summer Series and Aston Villa, Brentford, Brighton & Hove Albion, Chelsea, Fulham, and Newcastle United are coming to the USA to compete in five major east coast cities. To celebrate, ROSE partnered with Doppelgänger and Premier League to create an AR Trophy Hunt! 


Fans can use the Premier League Augmented Reality Trophy Hunt across the D.C./Maryland, Philadelphia, Orlando, New York/New Jersey, and Atlanta areas to hunt for 20 Premier League trophies, representing each of the 20 Premier League clubs. With each trophy found, the fans also earn one entry into a sweepstakes to win VIP tickets to the match in their city.  Super fans that find all 20 trophies will be entered to win a signed Premier League Jersey.

In addition to the Trophy Hunt, fans across the United States can launch the experience to take photos and videos with the Premier League trophy in AR, as well as turn themselves into the trophy using a face filter. Fans outside the Summer Series cities will also be able to enter to win Premier League merchandise. 

NO PURCHASE NECESSARY. See full Official Rules for details at


As an 8thWall Premier Partner, we knew 8thWall was the best choice to create an immersive Premier League club-focused WebAR experience. But, with 20 trophies to find in 20 specific locations, in each of the 5 cities, this project has a large sum of assets to manage. Therefore, to easily manage each city’s unique locations and assets, we used the CMS, Contentful, for the first time. Contentful has greatly simplified our processes on this project and we are excited about this CMS use case for augmented reality projects.


Discover more about this exciting project and embark on the trophy hunt by following the link below. The in-city experience is live NOW through July 20th, and the at-home experience through July 31st.


Interested in more? Check out the press the project has received!